In a move that makes lots of sense, Google announced today a rebranding of its web-based tools console from Webmaster Tools to Search Console. As a tool I’ve come to love (and hate) over the years, I thought it would be a good time to reflect on this important part of any Search Engine Optimization (SEO) Strategy.
As is often the case with Microsoft operating system releases, we’re interested in the beta and preview versions, releases dates, and what Microsoft will end up calling them. With a long history of just screwing up names (or at the very least, making them confusing), these things can tend to be a big thing while we use the software for the next few years.