You may not have been aware, but today – Marc 30, 2012 – the Timeline feature become effective on all Facebook Pages. Although I’m sure Facebook doesn’t like to use the word “forced”, I’m sure you can figure out how things turn out if you don’t want the timeline. You might have noticed Calwell’s Facebook page was on timeline before the switch (you had the option to opt-in early), but I imagine many are just going to have the take the pain. Are you ready for these changes?