TAG: Post Office

Canada Post makes huge changes, becomes even less relevant

Canada Post LogoA little over a year ago, I wrote about how the post office in Canada might reinvent itself. I was thinking out loud, for sure; but I was also thinking of was the post office could continue during a time of serious change. Fast forward, and news of Canada Post recently announced a slew of changes to the way it operates and delivers mail. For most of us, this means worse service, for a more expensive rate. This is what a company looks like when has no idea how to change beyond reactionary measures. For all Canadians, this should be incredibly disappointing for a service that forms such an important part of our society’s infrastructure.

Idea: How The Post Office Can Stay Relevant

I’ve occasionally thought of the struggles journalists face, with the ever-looming democratization of news, as a change of power. This kind of shift in power is good in some ways (more voices), and bad in others (noise). Generally left out of this conversation, though, is how the Post Office (and mail in general) is also facing that power shift. It appears more and more that the reliable need to send mail on paper being replaced by other tools like email, scanners, and faxing (to a lesser extent). I thought, what could the Post Office do to stay relevant?

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