Tucked away in a press release yesterday was news of Rogers selecting Amsterdam-based Gemalto for their mobile contactless (NFC) payment systems. This news is not terribly significant beyond the clear recent indications that Rogers plans to get into the financial and mobile payments space. What IS significant is why Rogers is taking this approach and not choosing to use a more universal barcoding solution. Here’s what Rogers is looking to gain.
The “churn reduction” motivation should your most important takeaway as a Rogers customer. This is high-level speak for “stopping customers from leaving” or in most cases “lock-in”.