In any business, some form of competition is a way of life. Any company with clients will have to compete with the need for growth and profit, the difficulty in satisfying customers, and even internally. Over the years, however, I have learned that there are more dangerous threats to technology service companies than those mentioned. In an industry that moves so fast, and depends so much on the prevailing wind of customer choice – two challenges stand alone against the strength of a company: Disruption and Erosion. Let me explain.
I find it fascinating that we live in a world that sees things go away, and then come back around. In the case of Disco, it became popular, went away, and then came back in the ’90s, only to disappear again. Our collective need for the lowly battery is one of the more interesting cyclical love affairs. And, we appear to be at the crux of a real, serious point of disruption for this technology.