TAG: Instant Articles

The Devil You Know: Facebook Instant Articles

Facebook Instant Articles in Action

As a publisher of multiple sites (and a reader, no less), I’m keenly aware of the struggle faced by the need to reach users, but the cost of doing it. If what we do doesn’t somehow lead back to our site, is this something we could ever embrace? With the recent announcement of Facebook Instant Articles, I’ve been thinking about this more. Is this a great development for publishers, or the start of a new, dangerous path for Facebook?

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