TAG: Rumor

Apple’s next moves invite madness without clarity

Apple LogoSomething is brewing. If you read technology blogs, you’ll have been inundated with talk of what’s coming. Unlike any other company, promise of changes in Apple’s product line always seem to get people talking. It’s a fascinating dichotomy: Everyone seems to know what’s coming next (often representing it as truth), yet Apple is one of the most secretive companies on the planet. Often I’m told “The new iPhone is going to have this feature”, as if they forgot to read the “rumor” part of news. News stories will even omit the fictional nature of Apple coverage when stories appear plausible. While it is human nature to anticipate, it perhaps is more like humans to take fiction and make it fact.

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