TAG: Newsletter

How to gather email addresses from mail and other data to create a list

"email" by Sean MacEntee is licensed under CC BY 2.0

A disclaimer, you shouldn’t just add people to a newsletter list indiscriminately. You should endeavor to get them to opt-in in every way possible. Another other option sucks. While what I describe is a bit of a special case, all the addresses that I extracted were used to solicit opt-ins.

Right, so my problem here was that a client asked needed to extract data from a few disparate sources and build a clean, usable list of email addresses. Certainly no small feat since some of this was going to have to come out of an email account itself. I wasn’t even going to benefit from working from contacts either – addresses had to come from the messages themselves. I’m going to describe what I did to get there.

Also, this only relates to work with data locally. This does not describe scraping email addresses off web sites, etc. That may be another challenge for another day.

One Year of Newsletters: Lessons Learned

Newsletter Graphic

Last year I had an idea: Create a really, really high quality newsletter. Reading technology related news is a daily and rigorous ritual for me, so why not take that effort and synthesize it into a curated list of “What to Read“? Many others are doing this, of course, but I felt the value for readers was to get it from your trusted technical advisor (I manage technology for a number of small and medium sized businesses). For many years this voracious appetite for news and information was only for myself, but I knew it was time to change that. Time to share this with the world.

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