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TAG: Apple

Basics: How to get the serial number and model of an iDevice

Apple's iPad, 1st GenerationiPhone, iPad, iMac. Apple makes all sorts of devices that you may want information about. If you want to find out how old your iDevice is, or whether you qualify for warranty support  – you will need your serial number and modem number. Sometimes, it’s easy to find, but you may not know how to find it on all your iDevices. Today’s basics column covers the basic process of finding out your device’s serial number and model number.

The Low-end iPhone Market

Apple LogoThe always interesting John Gruber offers The Case for a New Lower-Cost iPhone that brings up a number of great thoughts about what we’re all expecting in the next lower end phone named 5C [1].

The idea of Apple abandoning the sale of 4 and 4S phones to lock out all non-lightning adapter phones make lots of sense. This is a great way for Apple to complete the transition of phone adapters and simplify the accessories they stock on the shelves.

Could an iPhone 5C get priced as low as $349, unsubsidized? I think it needs to be even lower if Apple intends to compete in the poorer world markets, but it clearly needs to be much lower than today’s iPhone 5 16GB $649, unlocked and contract free price [2]. This kind of pricing makes me wonder what they’ll remove from the 5C.

Apple’s next moves invite madness without clarity

Apple LogoSomething is brewing. If you read technology blogs, you’ll have been inundated with talk of what’s coming. Unlike any other company, promise of changes in Apple’s product line always seem to get people talking. It’s a fascinating dichotomy: Everyone seems to know what’s coming next (often representing it as truth), yet Apple is one of the most secretive companies on the planet. Often I’m told “The new iPhone is going to have this feature”, as if they forgot to read the “rumor” part of news. News stories will even omit the fictional nature of Apple coverage when stories appear plausible. While it is human nature to anticipate, it perhaps is more like humans to take fiction and make it fact.

Apple’s WWDC Event 2013

WWDC 2013 LogoIf there is one event to cover every year, you couldn’t go wrong with an Apple event. Happening June 10 at 10am PST, Apple’s Worldwide Developer Conference is expected to draw the attention of everyone in tech seeking out what’s next in technology.  Right now, Apple is at somewhat of a disadvantage as products like Android are leaping ahead with new tools and wearable devices. Much of the speculation about this event revolves around a possible watch and a new iPhone.

10 Most Important Technology Stories Of 2012

The year is drawing to a close and it’s a good time to reflect on the more important technology, hardware, software and news stories of 2012. It’s been something of a mixed bag, from financial news, to hardware releases, to a failing smartphone giant. We saw lots of new stuff, litigation and involvement from The Law. More than that though, one thing is sure to be quickly forgotten about 2012: The Mayans prognostication skills. Here, in no particular order, are the 1 most important technology news stories of 2012.

Review: iPad Mini

It was a just a matter of time before I was able to get my hands on an iPad Mini. In most cases, I will not review a device unless I’ve been able to use it for at least a little while. With the iPad mini, I had seen it maybe four or five times for brief moments in stores – but never as a daily device. I’ve had it now for more than a week now, and I can comfortably relay my thoughts on how it feels. After having the Nexus 7 for about six months earlier in 2012, it was going to be very interesting to see another 7+ inch form factor too. Is this going to be the de facto iPad of the future?

Our Impressions Of The iPhone 5

This is the big boy of smartphones right now. It’s hard to think of a more desirable or lusted after device on the market (beyond the next iPhone itself). If you were looking for reviews, the web has them everywhere. The daunting task for any reviewer is to look at a device that is under such a huge microscope and try to add something new. We’re not going to reinvent the wheel in this case; just share the experiences we’ve had while using the iPhone 5 on Fido for the last couple of weeks. We have to say, strong opinions or not, we can’t deny how amazing this phone is.

Apple’s Fusion Feels Like A “Windows Software RAID”

Yes, it’s true that Apple new drive setup named Fusion is NOT a Software RAID – what I’m using is a metaphor, so bare with me on this. In fact, Mac Observer’s look at the technology get’s right to the point on RAID as well as what it does:

This is not a simple RAID, however, as 100% of the “magic” is done within OS X itself. What Fusion Drive does is it watches what files and applications you run most regularly and it moves them to the SSD. It will also take stuff that you aren’t using all that often and moves it to the mechanical drive.

What this is, however, looks very similar to other software-based solutions to memory/speed/access issues. The example I use is of Microsoft’s Software RAID capabilities in Windows. While it does work, we would rather trust that process to the speedier hardware RAID controller than take a perceived performance hit by doing it inside of Windows. Almost no network administrator I know would trust a RAID subsystem to Windows (over vastly superior hardware solutions).

Apple’s iPad Mini Event – October 2012

Apple's iPad Mini Event

Widely expected to be an announcement of a new 7.85-inch iPad form factor – Apple today held an event with the tagline “We’ve got a little more to show you”. Join us here as we look at what’s new and what’s ahead for Apple’s new announcements. Starting at 1:00 PM Eastern time, the event is likely not to be live streamed. Keep it here for details for what’s announced and my thoughts on those announcements.

The Cult Of Apple, Or Apple’s Free Ride

An article on New York Observer caught my interest for being a lot of things (despite meta). It truly does seems that all blogs are excessively covering anything Apple and, for that reason Ryan Holiday thinks Apple events:

“…a staged pseudo-event where the lazy media and a powerful corporation conspire to pad each other’s coffers.”

While I think that’s a tad over-cynical, I do think it’s something worth talking about. The “echo chamber” as it’s been coined seems to be a perfect fit for hit-hungry online media, Apple, and the Internet. The other side of this, however, is lots of blogs talking about subject they’re interested in and attempting to add some kind of value to to coverage. We vote with our eyeballs. Often for the more perverse coverage possible. Also, it’s very difficult for most sites to make money online.
So, why does Mr Cynical think this is the case?

“Because attending a two-day conference might rack up a few weeks worth of easy stories about sexy new gadgets, plus with every investor, celebrity, brand and executive temporarily in one place, bloggers can grab interviews or prep puff pieces without having to do any legwork.”

The thing is, as hard as it may be to like it, we’re in a cult of specifications. The readers want to hear about it and technology sites want to meet that demand. Meeting that demand makes them money. If the demand were for something different (like dramatic reenacting of handkerchief-wearing dog poses), I’m sure all the tech blogs would be reporting on Michael Arrington. Mixed in with all these lazy puff pieces is surely going to be lots of good coverage.